A2 MEDIA RESEARCH AND PLANNING

A2 MEDIA RESEARCH AND PLANNING

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newspaper draft

This is a draft for my newspaper and i have been using indesign to create this.

Typography and Nameplate Design

Typography

This week I have been looking at different typefaces that are used in newspapers. I have learnt that the typeface of a newspaper can make a big difference to the image that is being conveyed and the audience that is being targeted. Typeface fall into three main categories; serif, sans serif and decorative. Serifs are known to be the most popular and ‘traditional type face used by mostly broadsheet newspapers while sans serif is known to have a modern or technological feel.  This is a convention that I have noticed in a lot of broadsheet and tabloid newspaper and for my own newspaper; I will be using the sans serif typeface to give my newspaper a modern feel. Below is some examples of the fonts that newspapers in the UK use. During my research i found out that most newspapers actually create the fonts specifically for their own use so gaining access to this fonts are difficult and maybe impossible..

http://37signals.com/svn/posts/140-the-10-most-popular-newspaper-typefaces

Design template

Design
This week I have been making design template for my newspaper. I have learnt that the design of a newspaper can make or break the newsapaper. My newspaper’s name and logo will be on the top and right side of the paper, my main story will take up most of the page.i have two design template and i have decided to use deign template A as it focuses more on my main story which is my tool to grab the readers attention.

Useful link
http://www.timharrower.com/
http://www.timharrower.com/workshops.html

Target Audience

Following on from the feedback my teacher gave me for my presentation which is to research more about my target audience, I decided to focus on my target audience. I went on various local newspaper websites and found that they did not have a lot of information on their target audience. I then researched the 2001 national census for Southwark council to know what age and what ethnicity has the highest population in Southwark. This will help me in to roughly develop an idea of who my target audience will be. I found out that White is the largest ethnic group taking around 63.01% of the population, followed by Black Africans 16.07% and then Black Caribbean’s taking 7.99% of the population. I also researched the Southwark census for age and found out that the median age for population in Southwark is 32.00.This is because the age range of 30-44 has the highest population of 28.33% followed by age range 19-29 with 19.56% and then 45-59 with 13.51%. With all this statistics, I have come to the conclusion that my target audience is White’s, Black African’s and Black Caribbean’s aged around 20-45.

http://neighbourhood.statistics.gov.uk/dissemination/LeadTableView.do?a=3&b=276770&c=southwark&d=13&e=16&g=345017&i=1001x1003x1004&m=0&r=1&s=1292516587679&enc=1&dsFamilyId=91

http://neighbourhood.statistics.gov.uk/dissemination/LeadTableView.do?a=3&b=276770&c=southwark&d=13&e=16&g=345017&i=1001x1003x1004&m=0&r=1&s=1292516587679&enc=1&dsFamilyId=87

Questionnaire/Survey

I’ve been thinking about names for my newspaper and I came up with a few but I decided to carry out a survey asking my assumed target audience what they would like the newspaper to be called. This helps me engage with the audience and also sort of introduces my newspaper to them. I also made a questionnaire asking readers what they would like to see in my newspaper.

Newspaper research

In my research, I found out that local newspaper have specific conventions like: reporting on local news, events, advertising local businesses, colleges and schools open days and so on. They also use coloured and high mega pixel images. I also found out that all the newspaper I research had mastheads, logo, dateline, headline, adverts and photographs with caption.

After researching and looking at newspapers, I noticed that the title of the newspaper was mostly at the top right side of the paper, I also noticed that the main story would take up most of the page. I noticed that almost all newspaper front pages juxtaposed the story on their front pages. For example South London Press has a story about someone that was shot dead by a hitman and then they have another story about the fall of a night club and then at the bottom section sport. They juxtapose these stories in order to draw in different audience because they know that not every one will be interested in reading about the fall of a night club or the latest news about sport. So in conclusion, by including a variety of stories on their front covers, newspapers aim to offer their wide target audience different choices.

 I am using media technologies like the internet to research information about local newspaper. I used www.google.com to research newspaper front pages and their websites. I found out that both the newspaper and their websites have similar layout. During my research, i watched videos on www.youtube.com which gave me more of an idea on how newspapers should be designed. youtube was hugely helpful and useful in terms of distributing, showcasing and sharing my media product with other people and getting their feedback which is known as Media 2.0. It also allowed me to watch tutorial on how to use the media technologies that i needed to be familiar with like potoshop and so on.

Research

In my A2 Advanced Portfolio I decided to create the first two pages of a local newspaper together with a radio advertisement and hyperlinked pages from the papers website.
The reason I chose this is because the genre and the skills which I would need to produce this assignment is different to the ones I used when I produced a classical music magazine for my foundation portfolio assignment.
Research: A tabloid is a newspaper, in small format, which gives the news in condensed form with the use of illustrations and sensational exaggerated material.
I’ll be making a local newspaper and in journalism, local news refers to news coverage of events in a local context which would not normally be of interest to those of other localities, or otherwise be of national or international scope.
http://www.wikihow.com/Design-an-Effective-Newspaper-or-Newsletter
Generally, local newspapers share news and inform the local residents of a particular residential area on what's happening. We get self-educated and learn what's going us around us which gives us a sense of security. The newspaper is a source for social interaction as it gives us something to talk about enabling us to connect with families, friends and society.
In my research, I found out that local newspaper have specific conventions like: reporting on local news, events, advertising local businesses, colleges and schools open days and so on. They also use coloured and high mega pixel images. I also found out that all the newspaper I research had mastheads, logo, dateline, headline, adverts and photographs with caption.