Thursday, 16 December 2010

Typography and Nameplate Design

Typography
This week I have been looking at different typefaces that are used in newspapers. I have learnt that the typeface of a newspaper can make a big difference to the image that is being conveyed and the audience that is being targeted. Typeface fall into three main categories; serif, sans serif and decorative. Serifs are known to be the most popular and ‘traditional type face used by mostly broadsheet newspapers while sans serif is known to have a modern or technological feel.  This is a convention that I have noticed in a lot of broadsheet and tabloid newspaper and for my own newspaper; I will be using the sans serif typeface to give my newspaper a modern feel. Below is some examples of the fonts that newspapers in the UK use. During my research i found out that most newspapers actually create the fonts specifically for their own use so gaining access to this fonts are difficult and maybe impossible..




































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